01CUSTOMER EXPERIENCE

Customer segmentation

Build saved customer audiences from customer attributes, completed orders and saved cart data, then use segments in storefront targeting.

Rule-based segmentation

02WHAT IT SUPPORTS

Practical outcomes

  • Create and manage saved customer segments
  • Combine conditions with all or any matching
  • Review matched customer counts and target storefront themes

03HOW IT WORKS

Platform capabilities

Segment membership is calculated from supported customer, completed-order and saved-cart conditions.

Administrators manage segment status and rules, and review matched customer counts and evaluation times.

Theme targeting can use customer segments alongside delivery-area conditions.

All features